How much do you earn from the banking you do? This idea might sound crazy, but it's not — if you think outside the bank! Credit unions, like Servus, operate differently than traditional banks. See for yourself:

On the left is the green Servus Circle. A list of Servus's characteristics is under the circle: Owned by 380,000 members (just like you). Sees you as an owner (wants you to be a financially fit one). Built around service (for 79 years in fact). Returns profits to members (we pay you for your business). On the right is a blue square that represents a bank. A list is below the square: Owned by shareholders. Sees you as a source of revenue. Built around profit. Keeps profits for shareholders.

One of the biggest differences is in ownership. Shareholders own banks, whereas every member of a credit union is a member-owner. After you consider the difference in ownership, what stands out is how profits are spent. Banks pay their profits to shareholders, but credit unions share profits with members. When it comes to distributing profits, credit union members benefit the most!

Member economic participation is one of the seven cooperative principles that was foundational to the credit union movement. The concept is pretty simple — the more business you do with us, the more profit we'll share with you at the end of each year.

We call this Profit Share and it's made up of three parts, depending on the banking you do with Servus:

  • Patronage (based on the average balances you hold in loans and deposits)
  • Common share dividends (based on how many common shares you own)
  • Investment share dividends (based on the investments you hold)

This year, we're paying members $54 million in Profit Share!

A pie chart about Servus's Profit Share Program. The total amount is $54.2 million. A little over half of the pie is in green, $30.6 million in Profit Share Rewards cash. About one-third of the pie is in blue, $18.1 million in common share dividends. The remaining is in grey, $5.2 million in investment share dividends.

If you're already a member, find out how to maximize your Profit Share Rewards Cash.

If you're not a member — what are you waiting for? Find out why it pays to be a member and contact us.

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® Profit Share is a trademark of Servus Credit Union Ltd.